Shelly Moore

Shelly Moore is the founder and CEO of Veiled Music Group, working across artist development, publishing, and brand strategy. She supports a diverse roster of artists, songwriters, music influencers, and live entertainment groups.

Her background as an independent artist and songwriter began outside of the traditional music industry, where she toured and released music before ever having formal industry knowledge or representation. After being approached by labels and navigating early contracts with the guidance of a music attorney, she developed a working understanding of the industry that allowed her to retain full ownership of her songs and recordings while continuing to build on her own terms.

She founded Veiled Music Group initially as a platform to release and pitch her own music, which has since grown into a company providing artist and label services. Drawing from experience in music, graphic design, photography, and creative direction, she helps clients align creative identity with career strategy while strengthening brand positioning, catalog management, and intellectual property structure.

Through her work, she maintains direct relationships with artists and teams across pop, country, CCM, and worship, regularly facilitating songwriting collaborations, curated writing camps, and targeted pitches for placement opportunities. Her own work as a songwriter has been recognized with a Dove Award nomination, and she continues to support creators in building sustainable careers while maintaining ownership of their work.

Pitch your song(s) to Shelly

What Shelly is looking for:

“Across pop, country, CCM, and worship, I’m always listening for songs with a strong melody, clear emotional pull, and writing that holds my attention. I especially love songs that reveal more with each listen and continue to grow over time!”